WHAT COULD HAVE BEEN
💭 💫✨
WHAT COULD HAVE BEEN 💭 💫✨
an obituary for the fallen, for the short lived, for the ideas that were too much but not enough
WHAT COULD HAVE BEEN — Mod Pizza 🍕🙏📿
Packed with flavor (probably from all the crying), this is a cutdown version of our pitch to Mod.
We asked them, “Bake or toss?” and they said “toss” 🥲 — we still slayed though.
Sr. Art Director: Sophia Kim
Sr. Copywriter: Caden Bohn
Creative Director: Tessa Paneri
Executive Creative Director: Rachel Carlson
FRIDA FERTILITY — How to Make Baby 💦🤰👶
An internal Frida sizzle reel (or dotingly nicknamed the “jizzle reel”) that was shown to stakeholders and prospective vendors for the new line of Frida Fertility products.
Sr. Art Director: Sophia Kim
Sr. Copywriter: Caden Bohn
Creative Director: Tessa Paneri
Executive Creative Director: Rachel Carlson
shown: client approved version of sizzle reel.
Agency Cut
WHAT COULD HAVE BEEN — Savior
A constantly evolving personal project that combines editorial design with my personal flair.
Art Director and Designer: Sophia Kim
