GAMESTOP
🎮🕹️👾
GAMESTOP 🎮🕹️👾
THERE’S A PLACE FOR US
Gaming is a massive but varied interest that succeeds in being both incredibly niche and incredibly universal at the same time. But if you mention words like “respawn” or “AFK” to anyone in the gaming community, they’ll know what it means. I also got my friend in the spot, so that was pretty cool.
So here's to celebrating gamers and collectors of all types. Because there's a place just for them. At GameStop.
Sr. Art Director: Sophia Kim
Sr. Copywriter: Caden Bohn
Creative Director: Tessa Paneri
Executive Creative Director: Rachel Carlson
As seen on AdAge, Ads of the World
Other GS Campaign: Banners for Holiday 2022
Press
-
If you love what you love, you’re in. The campaign welcomes the tagline, “There’s a place for us.”
-
...with all of the characters exhibiting familiar gamer nerdery that threads the needle between leaning into stereotypes while transcending them as well.